Mark has 20+ years’ experience working in the search and digital marketing industry. He was Managing Director of Performics Australia (previously known as FirstClick Consulting) for seven years and worked at Google for three years, where he was a member of the Google Australia leadership team and the Vertical Head of Auto, Local and Classifieds. Mark set up Google’s Melbourne office in 2006. He started his online career in 1997 at LookSmart and went on to work at Sensis on the development and launch of sensis.com.au. Mark’s experience spans the full gamut of digital marketing and management including SEM, SEO, digital strategy, conversion rate optimisation, analytics & reporting, and development and integration of marketing technology stacks.